HOUSE OF WAGONS
ART DIRECTION - VISUAL IDENTITY
Overview:
Challenge: House of Wagons is a niche business that prides itself on curating and reselling vintage cars, with a unique emphasis on wagons. The client sought a logo that would not only capture the essence of their passion for classic automobiles but also appeal to a community of car enthusiasts who share this appreciation.
Solution: Create a distinctive, memorable and timeless logo that embodies the brand's aesthetic in collecting and reselling vintage cars.
My Role:
As a branding professional, develop a logo that would serve as the cornerstone of House of Wagon's visual identity.
My responsibilities included discovery and research, conceptualization, and design execution.
DISCOVERY and Research:
Engaging with the client to understand their brand values, target audience, and vision.
Conducting research into vintage car aesthetics, particularly focusing on the distinctive characteristics of classic signage.
conceptualization:
Exploring various design concepts that would resonate with the brand's heritage and appeal to vintage car enthusiasts.
Developing initial sketches and refining them based on client feedback, ensuring the design captured the spirit of both the vehicles and the brand.
design execution:
Finalizing the logo design with a focus on timelessness and versatility, ensuring it would be effective across various mediums, from digital platforms to physical merchandise.
Selecting a color palette and typography that complemented the vintage theme while remaining contemporary and fresh.
RESULTS:
The logo successfully captured the essence of House of Wagon’s focus on vintage cars, particularly wagons, becoming a pivotal element of their brand identity. It resonates deeply with the target audience, who appreciates the nostalgic yet modern design. The distinctive logo provided a strong visual anchor for the brand, enhancing recognition and appeal across all branding channels.
This project underscored the importance of a well-crafted visual identity in establishing a brand's presence within a niche market. By aligning the design with the brand's core values and market positioning, the logo development demonstrated how thoughtful branding can drive recognition, loyalty, and business success.
