BENNY BLANCO X HEXCLAD

ART DIRECTION - MERCHANDISE - PRODUCT DEVELOPMENT

Overview:

Challenge: Benny Blanco was preparing to launch his much-anticipated cookbook, "Open Wide," we sought a distinctive element that would not only complement the book but also enhance its promotion.

Solution: Using the existing HexApron silhouette, I designed a very unique co-branded apron for Benny Blanco that aligns with his personality and aesthetic.

My Role:

I was brought onto the NNOVATE Studios team to spearhead the design and development of Benny’s custom apron. My responsibilities included concept development, design and coordination, and production oversight.

Concept development:

Collaborated with Benny’s team to understand his personality and the cookbook's theme.
Conducted market research to identify design trends.

Design and coordination:

Partnered with in-house designers to create initial sketches and concepts.
Designed final print concept and captured the whimsical and retro style, in line with Benny Blanco's aesthetic and the cookbook's branding.

PRODUCTION OVERSIGHT:

Worked with manufacturers to select high-quality materials and oversee the production process.
Managed timelines and quality control to ensure the final product met the highest standards.

RESULTS:

The custom apron became a standout element of the "Open Wide" cookbook launch. It not only resonated with Benny Blanco's audience but also generated buzz and excitement around the cookbook.

Enhanced brand visibility for Benny Blanco and his cookbook.
Increased engagement and sales for HexClad through unique, branded merchandise.
Positive feedback from both media and customers, highlighting the apron as a memorable and functional keepsake.

The collaboration exemplifies the power of thoughtful, strategic design in elevating a brand's presence and impact. This project underscored the importance of aligning product development with marketing objectives to achieve cohesive and compelling results.