TEAM JANICE LEE
CREATIVE DIRECTION - BRAND IDENTITY - WEBSITE OVERHAUL
Overview:
Challenge: Team Janice Lee needed to update their outdated branding and website to better reflect their professionalism and attract new clients. This involved redesigning their marketing materials, including postcards, flyers, brochures, and social media content, as well as overhauling their website to improve client engagement.
Solution: We undertook a comprehensive rebranding effort for Team Janice Lee, redesigning their marketing materials and website to create a cohesive and professional image. The updated website was optimized for better user experience, and the refreshed marketing tools were aligned to enhance visibility and client interaction.
My Role:
I was contracted to lead the brand refresh and redesign the team’s core marketing collateral, ensuring a cohesive and modern brand identity across all touchpoints. Additionally, I oversaw a full website revamp to align with the updated branding.
My responsibilities included brand discovery, brand and marketing collateral refresh, website overhaul, and strategic alignment.
Brand discovery:
Conducting a thorough brand audit to evaluate the effectiveness of the existing identity and marketing materials.
Collaborating with the client to understand their values, target audience, and long-term goals.
Brand and Collateral Refresh:
Developing an updated brand identity, including a refreshed logo, color palette, and typography that resonated with Team Janice Lee’s professionalism and customer-centric approach.
Designing cohesive postcards, flyers, and brochures that reflected the new branding and provided clear, compelling messaging for potential clients.
Creating branded social media templates to ensure a consistent look and feel across all digital platforms, elevating their social media presence.
Website Overhaul:
Redesigning the website to enhance user experience, focusing on intuitive navigation, clear service information, blog content, client testimonials, and of course easy to access property listings.
Implementing a modern, mobile-friendly design with high-quality imagery and engaging copy to ensure a seamless user experience across devices.
Comprehensive SEO strategy, including keyword research, on-page optimization, meta tag improvements, and internal linking structure to enhance search engine visibility and drive organic traffic. This ensured that the website ranked higher in relevant real estate searches, attracting more potential clients and increasing online inquiries.
Strategic Alignment:
Ensuring all marketing materials, from print to digital, were aligned with the refreshed brand identity for a consistent and professional presentation.
Establishing a cohesive tone of voice across all platforms, emphasizing the team’s expertise, reliability, and approachable nature.
RESULTS:
The brand refresh and complete redesign of marketing materials and the website revitalized Team Janice Lee’s overall presence, creating a cohesive brand identity that led to increased visibility and engagement. Both new and existing clients responded positively to the modernized look and streamlined communication. The refreshed logo, marketing materials, and website provided a unified and professional brand image, helping the team stand out in the competitive real estate market. The user-friendly website and appealing marketing collateral drove higher client inquiries, while the updated social media design improved follower engagement and reach.
Clients and partners praised the fresh design and consistent branding, noting that it better reflected Team Janice Lee’s expertise and commitment to quality service. This comprehensive brand refresh and marketing overhaul demonstrated the power of consistent, professional branding across all platforms, resulting in increased client engagement, stronger market positioning, and overall business growth.